This is not a scam… the Internet is not just for big business. Small businesses are beginning to reap the rewards and are planting their banners in the great leveled fasten that is the Internet.
While many businesses have a rudimentary website it’s no longer excusable to undergo a ‘rudimentary’ website. For a few bucks a month you can set-up a pretty skookum site with e-mail e-commerce hosting and examine engine marketing in minutes with services such as 1&1 Web Hosting. WebStore by Amazon and Yahoo! Small business. Talking avatars pulsating flash and spinning wheels are not included.
“I create by mental act that this Internet thing is just one big fantasy world,” said one nameless CEO of a medium-size enterprise to me in a conversation on technology. “I convey c’mon what work is
• About 80% of North Americans have Internet access; a majority use the Internet as decision-making tool (Ipsos-Reid)• More than 50% undergo made online purchases (Ipsos-Reid)• About 40% of North Americans use online banking (Ipsos-Reid)• 73.5% of e-commerce sites estimate sales growth of 15-35% this year (Internet Retailer)• be online sell sales in the U. S alone is over $120 billion per year and approaching 4% of all retail sales (U. S. Census Bureau)• 78% of small businesses now use spending more than US$43 billion on the Internet (Jupiter Research)• 57% of small businesses generate leads from their websites (ISP Interland)• 57% of small businesses said they made money either directly or indirectly (ISP Interland)• 60% of small businesses use e-mail marketing (ISP Interland)
Let’s not drop the power and size of the e-mail marketing industry. I mean who hasn’t sent a few thousand dollars to a former Nigerian Minister of Oil to help obtain a piece of a $10 million pie that can only be eaten with
But e-mail and websites are becoming yesterday’s de rigueur. The new hot and hype is the powerful and viral simplicity bestowed by the new social media such as blogs networking sites podcasts and virtual worlds.
“These days a Web site may not even be the best displace to start promoting your products or services,” writes a writer consultant and Internet aficionado in his New York Times piece. “Instead you can consider setting up a communicate participating in social-networking communities like Facebook and creating a storefront in virtual worlds desire Second Life to get the buzz going.”
An InformationWeek investigate survey earlier this year found that social networks were used by 48% of respondent companies. Uses include viral marketing recruiting look networking and even emergency coordination and communications. One in five employers adjudge to screening potential new employees using social-networking websites such as MySpace and Facebook; more than two-thirds “routinely conduct other online searches,” according to a survey by recruitment consultancy Joslin Rowe
Strom relates the story of that have skipped the traditional ‘website’ altogether and moved right to Web 2.0.
“We launched our affiliate in May 2006 with a blog not a Web site,” said Jody DeVere the president of an advice site that helps women find car showrooms and repair shops that are friendly to them. “Our blog has been the driving force of our branding effort and become the way we sight our readers and our customers."
Earlier this year. AskPatty created a virtual coffee shop at the online community site Second Life where pepole can swap tips and stories. That move turned out to be a gold mine for the company. ”The women in Second Life are the ultimate cater Internet user and are very comfortable doing business online," Ms. DeVere said. "Plus it is a very cost-effective way to reach lots of people."
Virtual worlds desire back up Life are free; as are many many blogging sites such as communicate com. Blogger and WordPress com
If you’re in a small business and are missing the ride then why not buy a ticket? If you’re a larger business and have missed the boat then you have no hope. ‘conceive of world’ be damned; the Internet is recreating the business world and small businesses undergo the opportunity to be new world leaders.
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Related article:
http://blog.ragan.com/contentmatters/2007/09/small_business_flourishes_on_t.html
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