Setting up Autoresponder Emails to Help Increase Sales
Posted by ~Ray @ 2007-12-20 20:36:38
One of the sites that I'm currently helping in their affiliate marketing asked me an important question on setting up an autoresponder series of emails to help increase sales. Upon my communicate to institute an autoresponder series of emails to their visitors who sign up for the newsletter. I suggested to her that a seven-step autoresponder email system may help increase sales. She asked if seven is a good number or six since six is the number that is used by one of her competitors.
I personally don't think it will make a significant difference whether a series of seven emails are sent out or six emails are sent out over a periodic basis. I think every week would be great but it would depend on the strategy based on the objective. In this instance we wanted to increase sales. Isn't this every entrepreneur's and proprietor's goals? In this specific example if a visitor were to search online for a solution to stop their dog from barking a common problem for dog owners. Evidently. 30% of dog owners have this problem.
Now when someone arrives at the site by way of clicking on a Google Adwords ad then reads the headline Stop Your Dog Barking Without the Use of Whistles. Collars. Squirt Guns and other devices.. and Finally Regain Your Peace of Mind!" The visitor then keeps reading and after reading something like write up for our FREE newsletter and read effective tips and techniques to instruct your dog humanely. Tips offered by one of the pre-eminent dog trainers in America today! Sign up now and you'll learn a couple of tips on dog barking!" they type in their email address and name to receive this excellent offer. A series of emails possibly seven or six sent automatically can be sent on the topic of how to train your dog properly what populate should avoid why what a dog owner may be doing can work against him and some tips on dog barking. These are just example topics. Obviously you don't give the entire solution but enough and then within the email act a strong call-to-action to acquire the schedule.
Like I said earlier I desire seven and I've read seven is a good number scientifically and statistically tested. But this is a general statistic. The emails could be tested with one email sent out every couple of days and then another set of emails to another evaluate group of recipients going out once a week. If the objective is to alter a sale then I would first suggest testing the autoresponder of emails going out every two days. This will help the momentum and the recipient.[ADVERTHERE]Related article:
http://hard-worknimyurd.blogspot.com/2007/11/setting-up-autoresponder-emails-to-help.html
0 Comments:
No comments have been posted yet!
|
