European Email Marketers Still Have a Lot to Learn
Posted by ~Ray @ 2007-12-01 22:14:27
When it comes to e-mail marketing. Americans are more sophisticatedthan almost all their European counterparts. This is significant,according to a new JupiterResearch report. "," because itmay furnish U. S.-based marketers an edge as they act into internationalmarkets.
If you’re thinking of making a move into international waters thereare a few key things you can do to increase your odds of success saidNate Elliott senior analyst at JupiterResearch. Here are a fewpointers that can back up you along:
1. believe an e-mail function provider.“Once a marketer hits a certain coat they outgrow their homegrowne-mail applications and should look into an ESP,” Elliott said. ESPs,according to Elliott accept senders to consider dynamic content withtheir messaging and perform highly targeted segmentation. Because 50%of all European marketers said they undergo no plans to dress theire-mail technology and another 18% said they plan on building ahomegrown application an ESP could furnish American marketers a solidleg-up on the competition.
2. Pay extra attention to the mobile merchandise. The adoption of messaging on mobile devices is “notably higher” in theU. K. and U. S marketers need to be thinking about how they can bringtheir e-mail messages to the handheld change. Marketers according thereport should look into using WAP-formatted e-mail messages andlanding pages as well as SMS (short communicate service or text messaging)marketing to fill this be. An added bonus: Once this technology takesoff in the States you’ll be ahead of the competition here too.
3. Give them a landing page of their own and see what they do with it. European marketers are more likely to employ batch-and-blast tactics;they’re very rarely looking at click behavior analytics or otheroutside data. This is a identify according to the report because whatpeople do when they come to a site or a landing page can be indicativeof if they ordain buy or how you can best sell to them.
4. Go local. When it comes to targeting,Elliott said non-U. K. European marketers be to use a single team andstrategy segmenting their lists by country. Unfortunately they oftenforget that different countries have different dialects languagepreferences and currencies. If you act a little measure to think desire alocal—and give recipients e-mail copy that shows your knowledge—theymay be more likely to move through. “European marketers use geographicdata more heavily than U. S peers but they’re not using it to segmentcorrectly,” Elliott said.[ADVERTHERE]Related article:
http://www.b2bemailmarketing.com/2007/11/european-email-.html
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